7th September 2026
Second iteration.
Have you ever suggested modeling before the build starts, only to hear “we don’t have months for that” and watch it get skipped entirely? And did you find yourself thinking “but skipping it is why everything takes so long”?
Have you ever delivered a customer count to your stakeholders, only to be told “that doesn’t match my number”? And then find out, that their customer and your customer were never the same thing?
Have you ever presented a data model to your stakeholders only to be told “that’s not what we do”? And did you find yourself thinking “but that’s what the source systems capture”?
If you’ve answered “yes” to any of these questions, welcome to an
Agile Data Way of Working!
You’re holding an Agile Data Guide for business analysts, data analysts, data engineers, data modelers, data leaders, and enterprise architects striving to capture the reality of their organisations in a simple map that stakeholders recognise and data teams can build from.


